Meet GreenSight
Every year, hundreds of millions of IT assets change hands in a secondary market that’s been running on outdated tools for decades. GreenSight is building the AI pricing platform that helps ITADs, electronics recyclers, brokers & wholesalers, and lessors move devices faster, price them more accurately, and recover more value at every step.
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Our Mission
Most IT assets either don’t end up in the right hands or have their useful life cut short. Both outcomes waste value and cost the planet. GreenSight makes pricing across the secondary market transparent and accessible — so every device finds its most valuable next use, whether that’s a resale channel, a refurbishment path, or responsible end-of-life.
The Team
Jake Daniels
Co-Founder & CEO
Jake holds a BS in General Engineering with a minor in Entrepreneurship from Cal Poly San Luis Obispo. He brings hands-on experience from running his own e-commerce business and leads GreenSight’s strategic vision, customer relationships, and growth, shaped by hundreds of conversations with operators across the industry.
Diego Curiel
Co-Founder & CTO
Diego holds a BS in Computer Engineering and an MS in Electrical Engineering with an emphasis in deep learning and computer vision, both from Cal Poly San Luis Obispo. He leads GreenSight’s technical foundation, engineering team, and the AI and machine learning behind our platform using an approach grounded in what actually works on the floor.
Mackenzie Kettwig
Co-Founder & CPO
Mackenzie holds a BS in Computer Engineering from Cal Poly San Luis Obispo. As CPO, Mackenzie leads product strategy, branding, marketing, and customer support at GreenSight, aligning product development with business goals and ensuring every product solves a real customer problem.
Our Journey
Founded in 2024 by engineering graduates working at the edge of applied AI, GreenSight was built on hundreds of conversations with the operators who make the secondary market for IT assets run — the people who quote, grade, route, and resell devices for a living. Every product decision reflects what they’ve told us matters: accuracy, speed, transparency, and tools that don’t get in the way of the work. Two years in, the operators using GreenSight every day are proving the approach works.
